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4 Free Things You Can Do To Ensure Your Website is SEO Optimised

Website optimisation and Search Engine Optimisation are often daunting terms, they seem like huge jobs that you just never put the time in to work on.

But here are 4 free ways that you can start making sure that your website is SEO optimised today!

Check Your Website Performance

It’s easy to forget or not even be aware of how much a slow website can impact our SEO (and other channels!).

Often we simply put ourselves in the hands of our website development team, and if they suggest creating a super whizzy amazing sweet kiss of a website then that’s what we agree with – I mean they are the experts aren’t they?

But unless you’ve specifically briefed them to make an SEO optimised website, then often their internal design happy demon will get its way, and your website will slowly fester, until it is no longer loved by Google.

And did you know that it takes a mere two minutes to check how well your website is performing?

What’s that TWO MINUTES?? Well I could do that whilst the kettle boils for my next cuppa (and yes you can check on both desktop and mobile – so no excuses if your kettle is a long walk from your desk).

But how can you check your website performance I hear you ask? 

Well walk this way…or scroll….you get the gist!

  • Simply visit Google PageSpeed Insights
  • Enter your website address (for the homepage)
  • And click Analyse

It’ll whirr away, doing its thing, and will soon come up with a review of how your website performs on both desktop and mobile devices.

Hopefully you’ll be presented with a lovely report full of greens, but if not then simply copy the link (top right) and share it with your web development team and ask them how your website can be improved.

And if you don’t currently have anyone looking after your website, then let me know and I can put you in touch with some very good website developers.

Google PageSpeed Insights showing website

Discover What Keywords You Are Currently Listing For

If you haven’t already, set-up a profile on Google Search Console.

You’ll need to add some code to your website (or authorise/validate via your domain) to set this up, but after that momentary pain point it’s a great free resource to check how well your website is performing.

It won’t give you any information about keywords you could be optimising for, but it will show you what you’re already ranking and being found for – along with how many people are then clicking to visit your website, and what your most popular pages are.

If there are any keywords here that resonate with your business, product or service, but you’re not getting traffic from then think about how you can incorporate those keywords into your landing page (without keyword stuffing!)

You can also use it to check if all your pages have been crawled by Google – if it hasn’t then it won’t ever be found! You’d be amazed at how many of my clients create wonderfully crafted web pages only to neglect listing them – and then wonder why they’re still getting zero traffic.

There are many many more advanced things you could be doing, but that’s saved from a blog post on another day, or a training course.

Maximise All Opportunities To Feature Keywords

Set-up a free level account on AHREFS – which will enable you to see which pages have errors etc, but also where you’re missing key on-page elements like meta descriptions, meta titles etc – AHREFS will provide a list of webpages to review, so you can simply tick them off one by one as you have time.

Check Your On-Page Mark-up/Structure Is Correct

Are you using the right amount of H1, H2, H3 etc tags to structure your content properly?

I use WAVE as a free check tool. It’s designed to check your website accessibility, but for me accessibility and SEO go hand in hand. WAVE will give you information on your page structure (H tags) as well as any:

  • Images that are missing alt tags
  • Text that is difficult to read (low contrast) (whilst not an SEO issue, it will put off users – reducing dwell time and providing signals to Google that your content isn’t good enough)
  • Are all the structural elements correct? For example do you have a H1 heading on every page, that is then followed by H2, H3, H4, H5 etc headings as appropriate. Often website designers will be too fixated on the look’n’feel of a website and can mis-use structural elements just so the page looks good.

Still Too Much To Even Think About?

If it still all feels a bit too daunting, or you quite simply just don’t have enough time on your hands whilst you focus on your business, then I offer SEO Audits and can help you work on improving your SEO through bespoke packages based on the audit findings.

Or if you’ve got the time but still don’t know where to start then check out my membership Digital Marketing Connected through which I’m on hand to provide you with ongoing digital marketing training and knowledge sharing.