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Privacy Policy

Last modified: 25 October 2021

We’re glad you chose to visit Kachi Marketing! We care about your privacy and the information you share with us and want you to understand how we are using and protecting the information we collect about you. Kachi Marketing Ltd (Kachi Marketing) is respectful of data privacy and adopts best practice in compliance with applicable privacy law and regulations, including the EU General Data Protection Regulation (“GDPR”), ePrivacy Directive and the California Consumer Privacy Act (“CalOPPA”).

We’re committed to protecting your privacy online. This Privacy Policy describes the personal information we collect through this website at https://www.kachi.marketing (the “Site”) and it’s sub-domains, and how we use that information.

Use of https://www.kachi.marketing, including all materials presented herein and all online services provided by Kachi Marketing, is subject to the following Privacy Policy. This Privacy Policy applies to all site visitors, customers, and all other users of the site. By using the Site or Service, you agree to this Privacy Policy, without modification, and acknowledge reading it.

Who We Are

The terms “we”, “us”, and “our” refers to Kachi Marketing Ltd (Kachi Marketing). The terms “user”, “you” and “your” refer to site visitors, customers, and any other users of the site.

We, Kachi Marketing, act in the capacity of Data Controller, and should you have any questions or concerns about the data we hold about you, you can contact us via:

Data Controller: Kachi Marketing
Email: hello@kachi.marketing

What is Personal Information?

The term “personal information” is defined as information relating to an identified or identifiable individual that we collect and use in connection with Kachi Marketing; not aggregate or other anonymised data or information we process on behalf of our customers.

Information We Collect

We may as a result of your interaction with our website, and our communications with you, hold and process personal information obtained about you. The types of personal information we collect may include:

  • Your name
  • Your phone number
  • Your email address
  • Your address
  • Your profession
  • Your job title
  • The company you work for

How We Collect This Information

We obtain your personal data when you interact with us for example:

  • Information you provide to us directly. When you sign up for our newsletter, fill out a contact form on our website, sign up for a webinar, engage with us on social media, interact with our business – including as a representative of a current/prospective customer, supplier or partner, or provide your contact details when you visit one of our exhibition booths in person.
  • Information we collect from your use of Kachi Marketing. When you visit our website we may collect information about your visit, such as traffic data, location data, weblogs and other communication data and the resources that you access. We may combine this automatically with other information we collect about you and use it to keep a record of our interaction, enabling us to support us, personalise your experience and improve our service offering. We may also collect this type of information using cookies and other similar technologies – please see our cookie policy for further details.

What We Do With Your Personal Information

The personal information that you provide will be available to Kachi Marketing, our affiliated companies and trusted third party service providers and contractors for the following purposes:

  • to process enquiries received
  • to register you for and send you newsletter
  • to conduct marketing research and business development
  • to provide you with information about products and promotions that may be of interest to you
  • any other purpose indicated at the time you voluntarily provide your personal information

Marketing

We may from time to time use your personal information to send you automated email messages or marketing information regarding our services, in each case with your prior consent. These email messages may contain features that help us make sure you received and were able to open the message.

You may opt out of receiving such marketing email messages at any time, free of charge, by replying to the message with “unsubscribe” in the subject line, or by following the instructions in any marketing communication.

We may from time to time use re-marketing. Re-marketing allows us to show tailored adverts to people who have visited our website as you browse other websites. We may use a third-party to provide us with re-marketing services from time to time. If you have consented to our use of cookies, you may see advertisements for our products and services on other websites.

How We Use Cookies

Cookies are small text files that are placed on your devices hard drive when you visit a website. They allow website providers to provide you with a personalised experience by providing the website owner with non-identifiable statistics about how you use the website so that improvements can be made.

Kachi Marketing uses cookies to gain a better understanding of our customers and website visitors, so we can improve your online experience with us. In order to comply with various worldwide regulations (e.g. GDPR), we provide a cookie consent bar, which enables you to confirm you’re happy with us to use additional cookies.

There are several types of cookies:

  • Session cookies – these expire at the end of your browser session and allow us to link your actions during that particular browser session.
  • Persistent cookies – these are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites or browser sessions.
  • First-party cookies – these are set by the site you are visiting, in this case http://www.kachi.marketing and enable us to monitor specific information, for example Google Analytics
  • Third-party cookies – these are set by third party sites separate from the site you are visiting, but are checked and installed by the site owner. An example of this type of cookie would be Facebook pixel which enables us to track the effectiveness of any Facebook advertising we are running, that you might have engaged with.

And there are several uses for cookies:

  1. Essential. We may use cookies, web beacons, or other similar technologies that are necessary to the operation of our sites, services, applications, and tools. This includes technologies that allow you access to our site, enable us to identify and prevent fraudulent activity and improve security.
  2. Performance Related. We may use cookies, web beacons, or similar technologies to assess the performance of our website, including as part of our analytic practices to help us understand how you use our website, determine if you have interacted with our messaging or viewed an item or link, or to improve our website content.
  3. Functionality Related. We many use cookies, web beacons, or other similar technologies that allow us to offer you enhanced functionality when accessing or using our site. This may include identifying you when you sign into our site or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites.
  4. Marketing Related. We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our sites or on third party sites. This includes using technologies to understand the usefulness to your of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.

The information stored by cookies is really useful to us as they enable us to:

  • to estimate our audience size and usage patterns
  • to track how you use our website
  • to record whether you have seen specific messages we display on our website
  • identify how well our advertising on other sites is performing
  • to speed up your searches; and
  • to recognise you when your return to our website

The information stored by cookies is really useful to us, but we understand if you would like to opt out. There are a number of ways that you can influence or change how cookies are used on your device. Most commercial browsers (Chrome, Edge, Safari, Firefox etc) allow you to set preferences for whether to allow or block website cookies. These settings can usually be access via the ‘Help’ section of the browser.

When you visit our site for the first time a Cookie Control box will be displayed allowing you to choose whether to allow cookies or not. Only Essential cookies and those that do not contain/track any personal data will be set when you first visit our site.

How We Store and Protect Your Personal Information

Where we store your information in third-party services, we restrict access only to people who need it. We store passwords in an encrypted password manager, use a different randomly generated password for each service, and never use the same password twice.

The computers we use are protected by a passcode or fingerprint access. These computers ask for authentication whenever they’re started or after 5 minutes of inactivity. Our mobile devices are also protected by a fingerprint or facial recognition.

We are registered with the Information Commissioner’s Office (‘ICO’) which is the UKs data regulator, ensuring that our data privacy record and reputation is available in the public domain.

Data Retention

Except as otherwise mentioned in this privacy notice, we will only keep your personal information only for as long as is necessary for the purposes for which it was collected and as required by us:

  • to provide you with the services you have requested;
  • to comply with other law, including for the period demanded by our tac authorities;
  • to support a claim or defence in court.

After this point any data we hold on you will be destroyed, erased or anonymised.

Your Data Protection Rights

Under data protection law, you have rights including:

Where you have provided personal information

For example when you have completed a contact form or engaged our services:

  • You have the right to ask us to confirm if any personal data for you is being held by us
  • You have the right to access this information and ask us to provide copies
  • You have the right to ask us to rectify any personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete
  • You have the right to withdraw your consent for us to process your personal data
  • You have the ‘right to be forgotten’ and require us to erase the data held about you

Where we have collected personal information automatically

For example where we use analytical cookies or similar technologies:

  • You have the right to object to the legal basis upon which we are collecting this data, and we have an obligation to consider and respond to that objection
  • You have the right to request the prevention of further processing of your data whilst we consider your objection
  • You have the right to complain to the relevant data protection authority, which for the UK is the Information Commissioner’s Office or ‘ICO‘

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.