How Easy Is It To Change Your Paid Advertising Agency?

We’re guessing you’re hear as you’ve thought, at least once, about what you’d need to do to change your paid advertising agency.

Often we’re held back by the fear of something being difficult. If something appears time consuming or painful, our natural instinct is to postpone it and work on something more enjoyable.

Sound familiar? How often have you been disappointed by your paid advertising agency?

Having worked client side for over 20 years, I can say that my answer to this is “often”, too often if I’m being 100% honest. The amount of times I worked to bring paid advertising in-house.

Now I’m working on the other side of the fence, but I’ve brought with me my client-side ethos and ethics. To me, working on a client’s paid advertising account is one of pride:

I pride myself in doing the best job possible
In nudging the Return on Ad Spend (ROAS) % upwards
In nudging the Cost Per Click (CPC) downwards
In making my clients happy and able to focus on the rest of their to-do list

So it frustrates me when I hear that people don’t change their paid advertising agency because it’s too hard. Such a waste of money and time.

But enough from me waxing lyrical, let’s actually take a look at how easy it is to change your paid advertising agency.

How easy is it to change your paid advertising agency?

If your current agency has set you ad account up correctly then it’s simple to change agency. This will be because you will have ownership of your accounts. Your agency should be set-up as a manager within your account.

If they haven’t set you up correctly, and you don’t own your account, then it gets a bit complex. But for us this is even more of a reason to change agency. Anyone who locks you into a relationship is not someone we’d like to be friends with, let alone pay for their time.

So let’s assume you have control of your accounts. For ease of writing a short blog post, I’m going to assume you’ve given your existing agency notice. And I’ll focus on three primary ad accounts: Google, Facebook and LinkedIn.

Changing your Google Ads Access

Adding a new user to your Google Ads account

Log into your Google Ads account
From the main dashboard, go to Tools & Settings – Set-up – Access and Security
Now to add a new user, click on the blue +symbol to the top left
Enter their email address and select the level of access you want to give them
We’d recommend for new agency partners that you go with Standard access
This will give them access to edit and create your campaigns, produce reports, but most importantly not to add or amend user access in your account
Click on “Send Invitation”
This user will now receive an email invitation to join your account.

Removing a user from your Google Ads Account

Log into your Google Ads account
From the main dashboard, go to Tools & Settings – Set-up – Access and Security
Identify the user you want to remove access for, go over to the right and click on “Remove Access”
Confirm that you wish to “Remove Access”
And now the user has no access to your
account.

Changing your Facebook Ads Access

Adding a new user to your Facebook Ads account

Starting in your Facebook business page, click on the “Go to Business Suite” button
From the menu on the left select Settings to go to your page roles area
On the top right select “Add People”
The user you want to add will need to have either a Facebook Account or a Business ID (ask you new agency for theirs!)
Select the access level, we recommend for agency partners that you select “Advertiser”, this allows them to manage your campaigns but not user access
Click “Add” – Facebook will then ask you to enter your Facebook account password to verify your request
The user will receive a notification inviting them to access your account.

Removing a user from your Facebook Ads Account

Starting in your Facebook business page, click on the “Go to Business Suite” button
From the menu on the left select Settings to go to your page roles area
Locate the user you wish to remove access for
Click on them, and then click on the three dots to the far right and select “Remove from Page”
Click on “Confirm” then Facebook will ask you to enter your password to verify your request.

Changing your LinkedIn Ads Access

Adding a new user to your LinkedIn Ads account

Starting in your LinkedIn business page, click on “Advertise” on the top right
Select the account you want to amend access to
Click on your account name (top right) and select “Manage Access”
Click on “Edit” and then on “Add user to account”
Enter the users name or LinkedIn Profile URL
Select the access level for this user, for new agencies we’d recommend Campaign Manager access
This will enable them to create and amend ad campaigns on your behalf. Click on “Save Changes”.

Removing a user from your LinkedIn Ads Account

From your LinkedIn Business Page, click on “Advertise” on the top right, then in the left menu click on Settings
Select the account you want to amend access to
Click on your account name, top right, and select “Manage Access”
Click on edit and locate the user you want to remove
Then click on the bin icon to the right of the user details. Finally click “Save Changes”.

Want help with your PPC?

If you’re looking for a refreshing honest agency to have as part of your extended team, then book in for a free, no-obligation chat today. We’d be happy to help you nudge the dial on your paid advertising campaigns!

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