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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) can be quite a minefield, especially with Google’s algorithms constantly evolving – as such it’s important to stay ahead of the game, and that can be time consuming and resource intensive.

But with organic search driving, on average, 53% of traffic to websites, it’s a crucial part of your digital marketing strategy and presence. But where do you start? How do you know which keywords are right for your business? What does domain authority mean? And how do you handle old content?

Why Search Engine Optimisation?

Good SEO also means a better user experience

Organic search is most often the primary source of website traffic

SEO builds authority, trust and credibility

SEO impacts the customer buying cycle

An optimised website earns more traffic

Why Use Kachi Marketing?

I can help you:

Identify which keywords matter for your business and why

Discover which pages are bringing real value to your website

Work more effectively with partner SEO agencies (we talk the lingo!)

Track and measure the important elements – eliminating noise

“Kate and her services sounded great and she was super capable to deliver what we were looking for. Also the flexibility and range of hours offered really worked for us.”

Aimie Truffas, National Express

Help me start optimising my website today

My Search Engine Optimisation Services

SEO Audit

You might see a lot of organic traffic in your analytics, but do you really know what’s encouraging these people to visit?

I’ll review your website for it’s existing SEO effectiveness, identifying how your website is currently ranking (domain authority), which keywords you’re currently ranking for, what value they are driving for your business, and what pages and content are driving organic traffic to your website.

SEO Consulting

As a digital marketing consultant I’m not positioned to provide complex full service SEO like dedicated agencies, but I can act as an extended part of your marketing team and work with your SEO agency to ensure you’re getting the right value from them.

I’m experienced in all areas of SEO (Local SEO, On-site SEO, Technical SEO), so I speak the language and know what to focus on. I know about keyword optimisation/strategy and more importantly I can help you navigate that minefield.

SEO Dashboards

Do you want an easy to read, understandable dashboard that is matched to your business objectives and enables you to answer “So What?”

I can develop a bespoke dashboard tailored for your SEO/Organic traffic needs.  Typical data I can showcase for you might include: Search impressions, clicks, CTR and position ranking, search volume by device, top 10 landing pages, top 10 search queries, and which keywords are moving up or down.