Maximise Your Paid Search Advertising Performance
Paid Search Advertising can be complex – with a myriad of elements like quality score, landing pages, keywords, ad copy variants, bid adjustments and targeting options. Are you spending lots but find it’s not generating you much return?
If you’re running extensive campaigns on Google Ads, it’s important that they are running at optimal performance to ensure you’re making the most of your paid advertising opportunities – getting more “bang for your buck” as they say!
With experience in working on global and local advertising campaigns, from broad to extremely niche audiences, I’m an expert in how to optimise your Google Ad campaigns and can help you increase ROI from your campaigns without increasing spend.
Or get in touch to discuss digital marketing support for your business
What Does a Google Ads Audit Cover?
When I undertake an audit of your Google Ads, I’ll provide you with a detailed report and action plan – so you can prioritise the things that matter most to your bottom line. My audits cover:
Help me to maximise my PPC conversions and reduce wastage today
Is There Anything I Can Do Myself To Improve My Google Ads?
Absolutely! There are always tweaks and improvements that you can make, but at the same time, if you simply don’t have capacity then I’m here to help!
And to make it even easier for you, I’ve created this free guide of my top tips for improving your Google Ads account.
All Paid Advertising Services
Not enough time in the day or resource in your team to enable you to be on-top of and in control of your paid advertising campaigns?
Let us help you stop excessive wastage of both opportunities and budget by undertaking the day-to-day monitoring and running of your paid advertising campaigns.
Digital Advert Copy-Writing
Short, snappy, to the point AND effective – we can review your existing advert copy and write new advert copy that works for your products and services.
We can write advert copy up front for thorough approval, or on the fly to react to performance or situational developments.
Campaign Building and Advert Set-up
Whether you’re advertising on Google, Bing (don’t discount them – their conversion stats for some products/services are phenomenal), Facebook, Twitter, LinkedIn, Instagram, Pinterest, display advertising or video advertising, we can help you build your campaign structure in an effective and efficient way.
Using quality data from your analytics and paid campaigns, we can help you identify the best areas in your buyer’s journey where key decisions are being made.
We work with you to create remarketing audiences and craft advertising copy that really resonates with your customers – providing them with a meaningful advertising experience.
Custom Audience Advertising
Do you have a strong opted-in customer and prospect database? Whilst email marketing is a good channel to talk to these customers and prospects, it can struggle to convert on its own.
We can help you create an advertising campaign that talks solely to this engaged audience, providing you with strong conversions.
Do you want to broaden your reach but only have a small budget? Or do you have an audience segment who time after time convert better than others?
Let us help you create a look-a-like paid advertising campaign using platform data to identify people who “look like” your existing customers based on their demographic and social profiles.
Display Banner Design
Need display banners created for your display advertising campaign? We can create a suite of smart, effective and on-brand HTML5 banners.
We work to the IAB new Standard Ad Unit Portfolio guidelines for all our banner creatives, ensuring that your adverts get served in as many places as possible.