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Maximise Your Paid Search Advertising Performance

Paid Search Advertising can be complex – with a myriad of elements like quality score, landing pages, keywords, ad copy variants, bid adjustments and targeting options. Are you spending lots but find it’s not generating you much return?

If you’re running extensive campaigns on Google Ads, it’s important that they are running at optimal performance to ensure you’re making the most of your paid advertising opportunities – getting more “bang for your buck” as they say!

With experience in working on global and local advertising campaigns, from broad to extremely niche audiences, I’m an expert in how to optimise your Google Ad campaigns and can help you increase ROI from your campaigns without increasing spend.

Or get in touch to discuss digital marketing support for your business

“Kate can help you get better results from your digital campaigns.”

John Burnett – Leighton Park School

What Does a Google Ads Audit Cover?

When I undertake an audit of your Google Ads, I’ll provide you with a detailed report and action plan – so you can prioritise the things that matter most to your bottom line. My audits cover:

Account Structure

Conversions – are you measuring your conversions properly? Are you seeing the true value from your high performing ads?

Structure – does you account structure enable you to spot trends or issues easily and ultimately make decisions quicker?

Segmentation – are you segmenting your account correctly to make efficient use of your budget?

Location – are you wasting spend on clicks from outside your desired location?

Scheduling – are you taking advantage of day parting to optimise your campaigns?

Remarketing – are you correctly remarketing to those site visitors who are actively interested in converting (rather than every visitor)?

Ad Optimisation:

Keyword Match Types – are you using broad, exact and phrase match types correctly? Are you assigning negative keywords to your campaigns and ad groups?

Extensions – critical to your PPC success – are you taking advantage of callouts and sitelink extensions?

Ad Copy – are you using A/B testing, dynamic keywords recommendations and call to actions to optimise your campaigns? Is your ad quality score excellent?

Landing Pages – Are you showcasing yourself properly to those who click on your ad?

Search Query Performance – reduce the poor performing keywords and optimise the high performing keywords – do you use the Google Keyword Tool to identify new keywords

Device Targeting – are you treating mobile as a separate entity – mobile users interact differently to desktop and tablet

Help me to maximise my PPC conversions and reduce wastage today

Is There Anything I Can Do Myself To Improve My Google Ads?

Absolutely! There are always tweaks and improvements that you can make, but at the same time, if you simply don’t have capacity then I’m here to help!

And to make it even easier for you, I’ve created this free guide of my top tips for improving your Google Ads account.

All Paid Advertising Services

Paid Advertising Management

Not enough time in the day or resource in your team to enable you to be on-top of and in control of your paid advertising campaigns?

Let us help you stop excessive wastage of both opportunities and budget by undertaking the day-to-day monitoring and running of your paid advertising campaigns.

Digital Advert Copy-Writing

Short, snappy, to the point AND effective – we can review your existing advert copy and write new advert copy that works for your products and services. 

We can write advert copy up front for thorough approval, or on the fly to react to performance or situational developments.

Campaign Building and Advert Set-up

Whether you’re advertising on Google, Bing (don’t discount them – their conversion stats for some products/services are phenomenal), Facebook, Twitter, LinkedIn, Instagram, Pinterest, display advertising or video advertising, we can help you build your campaign structure in an effective and efficient way.

Remarketing Campaigns

Using quality data from your analytics and paid campaigns, we can help you identify the best areas in your buyer’s journey where key decisions are being made.

We work with you to create remarketing audiences and craft advertising copy that really resonates with your customers – providing them with a meaningful advertising experience.

Custom Audience Advertising

Do you have a strong opted-in customer and prospect database? Whilst email marketing is a good channel to talk to these customers and prospects, it can struggle to convert on its own. 

We can help you create an advertising campaign that talks solely to this engaged audience, providing you with strong conversions.

Look-a-like Advertising

Do you want to broaden your reach but only have a small budget? Or do you have an audience segment who time after time convert better than others?

Let us help you create a look-a-like paid advertising campaign using platform data to identify people who “look like” your existing customers based on their demographic and social profiles.

Display Banner Design

Need display banners created for your display advertising campaign? We can create a suite of smart, effective and on-brand HTML5 banners.

We work to the IAB new Standard Ad Unit Portfolio guidelines for all our banner creatives, ensuring that your adverts get served in as many places as possible.