Effective Messaging Direct to the Inbox
From drip campaigns, welcome journeys to email templates, our targeted emails are designed to get your message in the right inbox at the right time.
Email marketing is an essential part of your marketing toolkit. Over the past few years email marketing has seen some negativity, but this typically stems from those companies pushing mass send outs and not using their data knowledge to tailor their email campaigns.
According to Campaign Monitor email marketing, when done well, can drive an ROI as high as 4400% – that’s £44 back for every £1 spent.
Why use Email Marketing?
Why Use Kachi Marketing?
I can help you:
Help me make the most of my email marketing database today
I’d like to book in for a free no-obligation chat about how I can best leverage my opted in database, how I can personalise my emails and how I can leverage email marketing to drive value for my business.
My Email Marketing Services
Email Marketing Strategy
I’ll take the time to fully understand your customers, your business and what’s important to you. We’ll look at historic campaign data and crossmatch that with benchmarks to identify your next steps.
By understanding this and combining it with your audience personas and your first party data, we’ll help you build an effective email marketing strategy that engages and nurtures your audience.
Email Marketing Audit
Do you know how well your email marketing campaigns are currently performing? Where they might be failing you or if you have any winning elements? Are you missing out on any quick-wins that could make a huge difference to your business objectives?
I’ll help you understand what’s working/not working, identify trends and quick-wins, and how your campaigns perform against benchmarks.
Personalised Email Campaigns
Would you like to talk to your customers on a personal level but simply don’t have the bandwidth? Personalisation is one of the strongest elements of email marketing.
I can help you tailor your emails to include personalised data, or showcase specific content/elements based on their data.
Ultimately providing your customers with a relevant and engaging experience that builds on their trust and loyalty to your brand.
Email Marketing Automation
Would you like to give your customers the right content at the right time? Often this can be tough when you’re working on a campaign-by-campaign basis rather than taking a customer journey approach.
With experience with Pardot, Salesforce, Mailchimp, HubSpot, Mailerlite, SendInBlue and IBM Cloud Email Delivery, we can create automated marketing campaigns that both serve content at key points in your customers journey.
Email Testing & Optimisation
When it comes to email marketing it is imperative to test, test and test again, then throw in some optimisation amends based on your data knowledge – sound complex? Then let us help!
I can work with you and your team to ensure your email campaigns are tested for maximum inbox delivery and customer experience, and we can help you identify A/B tests for your campaigns that maximise your conversion rates.
I can create bespoke responsive email templates that we test across multiple platforms to ensure your customers have a positive experience.
I adopt a mobile-first and dark mode approach to our email design, and can build the emails in your existing email client software, or provide them as HTML templates.