Digital Marketing Analytics
They say the devil is in the detail, and when it comes to digital marketing this is 100% true. In order to continuously run successful digital marketing campaigns, it is vital that you understand your audience and how they are interacting with your marketing, and to do this you need proper analytics that answer the most important question ever – “So What?”.
Why Are Analytics Important?
Why Use Kachi Marketing?
I can help you:
Help me to start understanding my analytics today
I’d like to book in for a free no-obligation chat about my current analytics set-up, what I am tracking vs what I should be tracking, how I can view my data easily and how I can use it to identify real growth opportunities for my business.
“I didn’t expect to learn so much from Kate but I really have and I’m really grateful for it. Always feels like a really safe pair of hands.”
Aimie Truffas, National Express
My Digital Marketing Analytics Services
Website Audit
Are you tracking the right things on your website? Are you able to identify where converting traffic is coming from or what website content/elements are aiding towards that conversion?
I can review your website and provide a full website audit with recommendations that align with your business goals and objectives.
Google Analytics and Google Tag Manager
Your business is unique and as such, your Google Analytics 4 (GA4) and Google Tag Manager need to be set-up to align with your business goals and your customers.
I’ll review your current set-up and make recommendations on what we feel can be improved/tidied-up, before working with you to make that happen.
Customised Dashboards
Real-time or timely marketing data at your fingertips! We can create a series of bespoke dashboards that are designed to showcase your digital marketing activities in easy to understand formats.
I’ll map them to your business objectives and marketing KPIs, creating simple dashboards that enable you and your team to quickly and easily spot trends, understand your performance and ultimately enable actionable insight that helps you drive your business performance.
Analytics Spreadsheets
Do you need help developing a spreadsheet that will help you track your core analytics but don’t know enough about Excel or Google Sheets to start?
Let me step in and take away this pain – I recently ranked in the top 3% of Microsoft Excel users worldwide (LinkedIn), I love nothing more than diving into formulas, macros and pivot tables to create workable and usable spreadsheets and spreadsheet templates, that you can carry on using in-house.