For a while now the clock’s been ticking following the introduction of GDPR (General Data Protection Regulation) in 2018 and PECR (Privacy and Electronic Communications Regulations) update in 2019. But yet many websites are shockingly still not compliant. In order to be compliant you need to have a consent banner on your website which provides the user with the option to consent, not consent, and ideally to select their own… Read More »How To Ensure Your Website Is GDPR/PECR Compliant
PPC advertising is made to sound really easy by the platforms that promote it, after all it’s just a case of setting up a campaign with auto changes, or boosting a social media post. But in reality it can be very complex, and very easy to get in a muddle (especially with Google Ads auto additions – steer well clear!) and end up wasting valuable budget or advertising to completely… Read More »Beginners: All You Need To Know Guide To PPC Advertising
Whilst I’m here to help you with optimising and improving your Google Ads accounts with Google Ads Audits and monthly maintenance packages, I also understand that sometimes you just want to have a go yourself (or your boss insists!).
So here are my top tips of things that you can ask yourself to get the most from your Google Ads account.
What is Return on Ad Spend (ROAS), how can you calculate it (even easier using our ROAS calculator!), what your score means and how you can influence it.
Google are updating their Google Ads Financial Products and Services policy, with the update coming into force on 30 August, 2021. Find out about how this affects you and what you need to do to continue advertising for financial services products after September 6, 2021.
Quick how-to videos showing you step-by-step how easy it is to change your paid advertising agency on Facebook, LinkedIn and Google Ads.
So you’ve heard people talking about PPC – but what is PPC? Have you ever gone to Google and clicked on one of the top 3 search listings or clicked on a shopping/product item?
If you have, then you’ve experienced PPC. But to be honest that still doesn’t make it any clearer does it?
So let’s delve in a bit deeper.